Frequently Asked Questions
Everything you need to know about Generative Engine Optimization and how GeopherAI can transform your brand visibility
FAQ List
Generative Engine Optimization, or GEO, is the process of improving how a brand, product, or website is mentioned, recommended, or cited by AI-driven search engines such as ChatGPT, Gemini, and Perplexity. Unlike SEO, which focuses on keyword rankings, GEO focuses on AI visibility — how generative models understand and talk about your brand.
AI Visibility measures how often and how positively your brand appears within AI-generated responses. At Geopher.ai, we quantify this with our AI Visibility Index, which reflects your brand's presence across multiple AI engines including ChatGPT, Gemini, and Google AI Overviews.
We use our proprietary AI Visibility Index, a composite metric based on:
Frequency of brand mentions in AI-generated results
Contextual sentiment and accuracy of those mentions
Share of visibility vs. competitors
Citations and links detected across AI search outputs
The score helps brands understand how they perform across ChatGPT, Gemini, and other AI engines.
You can increase AI visibility by:
Publishing trustworthy and well-structured content that AI models can easily reference.
Maintaining consistent brand mentions across verified domains, Wikipedia, and news sources.
Optimizing Knowledge Graph and metadata to make your brand machine-readable.
Using Geopher.ai insights to identify gaps and opportunities in how AI describes your brand.
AEO (Answer Engine Optimization) focuses on structured data that helps search engines provide direct answers (like Google snippets).
GEO (Generative Engine Optimization) extends that idea into AI-driven engines, ensuring your brand is cited by generative models, not just indexed by search engines.
We currently monitor visibility across:
ChatGPT (OpenAI)
Gemini (Google)
Perplexity.AI
Google AI Overviews
Microsoft Copilot
We continuously expand to new AI engines as they become part of user search behavior.
As AI assistants replace traditional search, users are discovering information without visiting websites. Brands that fail to optimize for AI engines risk becoming invisible. GEO ensures your brand is recognized, cited, and trusted in the AI search era.
Geopher.ai uses non-intrusive, ethical crawling and prompt-based auditing across public AI interfaces. We analyze how generative models respond to various brand-related prompts, then score and visualize results in an actionable dashboard.
No — GEO complements SEO.
While SEO builds discoverability in search results, GEO builds authority and recall in AI conversations.
Smart brands invest in both to maximize total digital visibility.
Any brand that depends on online reputation, consumer trust, or search-based discovery:
Consumer brands and e-commerce companies
Agencies and media publishers
SaaS and technology startups
Universities and government organizations
Thought leaders and personal brands
AI models and knowledge bases evolve continuously.
We recommend monthly monitoring of AI Visibility Index to detect visibility shifts, new mentions, and lost citations across generative engines.
Yes. Geopher.ai provides competitive benchmarking, allowing you to compare your AI Visibility Index and mention share against key rivals across ChatGPT, Gemini, and Perplexity.
Typically, measurable improvement can be seen in 1–3 months, depending on the number of AI-indexed content sources and the credibility of your brand across the web.
Digital PR focuses on earning media coverage; GEO focuses on ensuring that AI models learn from and remember that coverage.
Even a strong PR campaign can fade unless it's structured and reinforced for AI learning.
Yes. Our system can complement your existing SEO data by correlating search performance with AI Visibility Index, offering a complete view of your brand presence.
Pioneering focus on Southeast Asia
Multilingual analysis (Bahasa Indonesia, Tagalog, Vietnamese, Thai)
Local execution teams for actionable GEO campaigns
Full-cycle service — from audit to visibility growth
You can start by requesting a free GEO audit on our website.
We'll generate a sample AI Visibility Index report and highlight how your brand appears (or doesn't appear) across AI engines.
It's our core metric that reflects:
AI Mention Rate — how often your brand appears in AI answers
Relevance — whether your brand is accurately represented
Sentiment — positive, neutral, or negative tone
Competitor Comparison — how your visibility compares
Integration of AI search into daily tools (Copilot, Perplexity, Gemini)
Rise of zero-click discovery via AI summaries
Growth of brand knowledge graphs
Shift from "search optimization" to "AI presence management"
Still have questions?
Can't find the answer you're looking for? Our team is here to help you understand how GEO can transform your brand visibility.
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